Merch & collections
Merch forartists and brands.
We turn a song, an album or a brand into a collection people actually wear. Concept, artwork, mockups, lookbook and campaign, plus production if you want it.



















Case study · 4 drops
Oaia Neagră
× F.Charm
Oaia Neagră (“the black sheep”) is F.Charm’s brand: songs, an album, a book and a shop. We designed four collections for it, each with its own world: a different illustration style, different type, a different story. Merch fans keep wearing long after the gig.
Drop 01 · Old-school tattoo flash
Însemnat
One drawing for every song: the black sheep, the swallow with a microphone, the alphorn, the jackals, Miorița. Fifteen traditional-style flashes on black, cream and white tees, plus a flash-sheet poster with the whole set.





And the stickers, obviously.
Drop 02 · Woodcuts for an album
Profeții
For the album “Profeții pentru cei vii” (Prophecies for the living): twelve chapters, each with its own engraving and lyric. The well, the palm, the sheep, the walnut tree. Tees, hoodies, a beanie, a mug, a canvas tote and an A2 poster with the whole prophecy.






Drop 03 · The black sheep’s road over the Carpathians
Transhumanța
The black sheep’s journey over the Carpathians, in seven chapters. Miniatures painted like a manuscript, framed in embroidery and matte gold. Each chapter becomes a piece: tee, hoodie, sheepskin coat, embroidered vest, scarf, shoulder bag, a Horezu plate and a dowry chest for the full edition.







Drop 04 · The ballad, moved to 2077
Miorița 2077
Neon, rain and folk blouses woven from optical fibre. The black sheep is a rogue node in a flock of robots. Bomber, holographic puffer, cargo pants, vest, knitted accessories, stickers, a phone case and an “Oaia Neagră” neon sign.







Tour · posters
Posters that go up all over town.
For the F.Charm & Oile Negre gigs: A3 poster, event cover, feed post, animated story and ticketing visual. Several versions for every city, so you choose what goes up on the street.





What you get
From sketch to the box of tees.
For artists
- Collection concept and story
- Artwork for tees, hoodies and accessories
- Mockups and launch visuals
- Lookbook and collection catalogue
- Campaign: posts, stories, teasers
- Gig posters and ticketing visuals
For brands and companies
- Tees and hoodies for your team
- Custom promotional items
- Packaging and labels
- Stickers and event merch
- Coordinated production with print-ready files
- Quality control on delivery
More pieces on Instagram: @optical.merch
The next drop
Is yours next?
Tell us about the artist, the album or the brand. We’ll come back with a collection direction, mockups and a production plan.






