Optical Merch

Merch & collections

Merch forartists and brands.

We turn a song, an album or a brand into a collection people actually wear. Concept, artwork, mockups, lookbook and campaign, plus production if you want it.

Tee from the Oaia Neagră collections
Tee from the Oaia Neagră collections
Tee from the Oaia Neagră collections
Tee from the Oaia Neagră collections
Tee from the Oaia Neagră collections
Tee from the Oaia Neagră collections
Tee from the Oaia Neagră collections
Tee from the Oaia Neagră collections
Tee from the Oaia Neagră collections
Lookbook photo
Lookbook photo
Lookbook photo
Lookbook photo
Lookbook photo
Lookbook photo
Lookbook photo
Lookbook photo
Lookbook photo
Lookbook photo

Case study · 4 drops

Oaia Neagră
× F.Charm

Oaia Neagră (“the black sheep”) is F.Charm’s brand: songs, an album, a book and a shop. We designed four collections for it, each with its own world: a different illustration style, different type, a different story. Merch fans keep wearing long after the gig.

4complete drops
15tattoo flashes
12engraved chapters
7painted miniatures

Drop 01 · Old-school tattoo flash

Însemnat

One drawing for every song: the black sheep, the swallow with a microphone, the alphorn, the jackals, Miorița. Fifteen traditional-style flashes on black, cream and white tees, plus a flash-sheet poster with the whole set.

Tattoo flash15 teesFlash-sheet posterStickers
“Lasă-mă să fiu ca mine” tee
“Lasă-mă să fiu ca mine” tee
The full flash sheet
The full flash sheet
“Miorița” tee
“Miorița” tee
“Phoenix” tee
“Phoenix” tee
Tour tee
Tour tee

And the stickers, obviously.

Drop 02 · Woodcuts for an album

Profeții

For the album “Profeții pentru cei vii” (Prophecies for the living): twelve chapters, each with its own engraving and lyric. The well, the palm, the sheep, the walnut tree. Tees, hoodies, a beanie, a mug, a canvas tote and an A2 poster with the whole prophecy.

Engraving12 chaptersHoodiesA2 poster
“Doamne ferește” tee
“Doamne ferește” tee
Profeții A2 poster
Profeții A2 poster
“Bogat” tee
“Bogat” tee
The sheep engraving
The sheep engraving
Canvas tote
Canvas tote
Mug
Mug

Drop 03 · The black sheep’s road over the Carpathians

Transhumanța

The black sheep’s journey over the Carpathians, in seven chapters. Miniatures painted like a manuscript, framed in embroidery and matte gold. Each chapter becomes a piece: tee, hoodie, sheepskin coat, embroidered vest, scarf, shoulder bag, a Horezu plate and a dowry chest for the full edition.

Miniatures7 chaptersCoat & vestDowry chest
The hora, in the collection’s tees
The hora, in the collection’s tees
The jacket, on the ridge
The jacket, on the ridge
Chapter V · The alphorn
Chapter V · The alphorn
Sheepskin coat
Sheepskin coat
Shoulder bag
Shoulder bag
The dowry chest, full edition
The dowry chest, full edition
The road map
The road map

Drop 04 · The ballad, moved to 2077

Miorița 2077

Neon, rain and folk blouses woven from optical fibre. The black sheep is a rogue node in a flock of robots. Bomber, holographic puffer, cargo pants, vest, knitted accessories, stickers, a phone case and an “Oaia Neagră” neon sign.

Cyberpunk7 nodesBomber & pufferNeon
Three hoodies, on the rooftop
Three hoodies, on the rooftop
Bomber
Bomber
Key visual · node 2
Key visual · node 2
Holographic puffer
Holographic puffer
Bomber with folk blouse
Bomber with folk blouse
“Oaia Neagră” neon sign
“Oaia Neagră” neon sign
Stickers, phone case, keyring
Stickers, phone case, keyring

Tour · posters

Posters that go up all over town.

For the F.Charm & Oile Negre gigs: A3 poster, event cover, feed post, animated story and ticketing visual. Several versions for every city, so you choose what goes up on the street.

F.Charm & Oile Negre concert poster, Suceava
F.Charm & Oile Negre concert poster, Târgu Mureș · red
F.Charm & Oile Negre concert poster, Suceava · light
F.Charm & Oile Negre concert poster, Târgu Mureș · mountains
F.Charm & Oile Negre concert poster, Târgu Mureș · stage

What you get

From sketch to the box of tees.

For artists

  • Collection concept and story
  • Artwork for tees, hoodies and accessories
  • Mockups and launch visuals
  • Lookbook and collection catalogue
  • Campaign: posts, stories, teasers
  • Gig posters and ticketing visuals

For brands and companies

  • Tees and hoodies for your team
  • Custom promotional items
  • Packaging and labels
  • Stickers and event merch
  • Coordinated production with print-ready files
  • Quality control on delivery

More pieces on Instagram: @optical.merch

The next drop

Is yours next?

Tell us about the artist, the album or the brand. We’ll come back with a collection direction, mockups and a production plan.